There were multiple challenges ingrained in the process. Halcyon Technologies analyzed that existing Internet marketing strategy enables a website to convert less than 5% of its traffic into qualified leads with an average lead to show ratio limited within 15%. Dealers found it very complicated to enhance the lead conversion and lead show rate, attract more customers towards their dealership and increase their business. Our prime challenge was to design and develop innovative and advanced landing experience software platform which creates, tests and optimizes advanced landing experiences.
Our team acknowledged the challenge, performed an in-depth research and comprehensive analysis with Web Marketing experts to determine website improvements and marketing strategies which would enhance the lead conversion and lead show rate. Consequently proposed to design and develop landing experience management software which would provide services including landing experience strategy, creative, testing, analysis and management to those clients whose resources are limited, maximize PPC (Paid Search) campaigns, email campaigns and online marketing performance by turning clicks into customers.
Halcyon Technologies ensured that its specific domain knowledge, technical expertise and market awareness fused together and executed innovative landing experience management software to benefit both dealer and its customers with Quality service. Benefits with MicrositesByU include:
Increase show room traffic by converting leads into carbuyers.
A 3X increase in lead conversion and 4X increase in Visitor rate.
Track all vital metrics and transactions of showroom floor, marketing channels etc.
Develop long term relationships with customers by offering discounts via Gift cards.
Enhance customer satisfaction and build reputation for quality service/offers with product developed with-in dealer’s financial limits.