Synopsis:

700Credit - Leader in Credit reporting and Compliance Solutions, interfaces Dealer and Financing Company. Once salesman pre-qualifies the customer, a credit report is retrieved to validate customer’s credit worthiness based on the amount to be financed for purchase. Once financing company has approved customer’s loan application, dealer and customer complete the sale with finance department.

Challenge:

Halcyon technologies analyzed hindrances faced by dealers in processing, towering duration in retrieving history of a customer in loan process. Based on in depth market study regarding financing process, Halcyon surveyed credit validation process and devised a solution that would automatically channel data between automotive dealers, Financial System and Credit Bureau's (TransUnion, Equifax and Experian). Foremost aims at designing phase included:

• Restrict request/response time of credit engine amid 5-10 seconds.
• Secure access to retrieved information as data is Confidential.
• Channel data through a secure medium.
• Engine need to interface with Experian, Trans-Union, Equifax bureaus etc.
• Entire reporting allied to 700Credit has to be carried through Web Based Application.

The Solution:

Halcyon Technologies embraced 700 Credit, delivered a Quality IT Solution with Credit pulling attribute in Loan verification process. Customer’s credit worthiness is verified by details acquired from credit bureaus. Details acquired from bureau are directed to Website accessed only by the authorized. Dealer validates the credit worthiness of customer and declares the percentage of finance concurred and completes the sale with finance department.

Our Process includes:

• Efficient data pulling engine, for faster Loan processing.
• Interfacing with Credit bureaus (Trans-Union, Equifax, Experian etc).
• Retrieve absolute information with minimum possible data of customer.
• Unique credentials for secured data transfer.
• Authorized data handling, transferring and processing.

End Benefits:

Our Process includes:

• Phenomenal markdown of response time to less than a second (383 micro seconds)
• Minimized errors to almost zero providing genuine information.
• Ensured highly secured data transfer and accelerated processing time.
• Online verification with customer focused applications enabled high satisfaction rate.

Challenge:

There were multiple challenges ingrained in the process. Halcyon Technologies analyzed that existing Internet marketing strategy enables a website to convert less than 5% of its traffic into qualified leads with an average lead to show ratio limited within 15%. Dealers found it very complicated to enhance the lead conversion and lead show rate, attract more customers towards their dealership and increase their business. Our prime challenge was to design and develop innovative and advanced landing experience software platform which creates, tests and optimizes advanced landing experiences.

Proposed Solution:

Our team acknowledged the challenge, performed an in-depth research and comprehensive analysis with Web Marketing experts to determine website improvements and marketing strategies which would enhance the lead conversion and lead show rate. Consequently proposed to design and develop landing experience management software which would provide services including landing experience strategy, creative, testing, analysis and management to those clients whose resources are limited, maximize PPC (Paid Search) campaigns, email campaigns and online marketing performance by turning clicks into customers.

End Benefits:

Halcyon Technologies ensured that its specific domain knowledge, technical expertise and market awareness fused together and executed innovative landing experience management software to benefit both dealer and its customers with Quality service. Benefits with MicrositesByU include:

• Increase show room traffic by converting leads into carbuyers.
• A 3X increase in lead conversion and 4X increase in Visitor rate.
• Track all vital metrics and transactions of showroom floor, marketing channels etc.
• Develop long term relationships with customers by offering discounts via Gift cards.
• Enhance customer satisfaction and build reputation for quality service/offers with product developed with-in dealer’s financial limits.

Challenge:

Halcyon Technologies accepted the challenge to design and develop best suitable Quality IT Solution for client’s requirement. After detailed discussions with key leaders and experts in automotive dealership market we comprehended that there were significant gaps in operational workflow of an automotive dealership. Existing vehicle purchasing process is time consuming and dependent on multiple steps lacking direct integration into DMS which required manual entry and evaluation, resulting delay in process. Tracing the position & enquiring the status of vehicle placed in an un-organized auction system was a vain attempt. Halcyon addressed the snag faced in industry and came up with a solution which warranted entire hitches faced, accelerated the workflow with low operational costs.

The Solution:

Halcyon Technologies designed and developed an effective IT Solution RedBumper (RB), a powerful future generation system offering flexible Smartphone centric platform for automotive inventory management. RB delivered a fully functioned suite which seamlessly integrates with DMS to fetch their inventory, sales and service requests.

End Benefits:

With Comprehensive solution for both buying and selling, subscribed dealers not only experienced lot of advancements with better analytics but had a great benefit of reduced operational costs which incurred huge profits. RedBumper enabled dealers to provide best services to their customers, improved communication and reduced reaction time in resolving maintenance related issues.

• Inventory management has become easy and fast with powerful analytics.
• VIN Scanning is an immense advantage enabling faster data entry reducing cumbersome process.
• 24/7 connectivity with customer and advertise required vehicle for sale with ease.
• Improve dealer's inventory, evolve continually by upgrading to latest trends and abide intelligent forecasting.
• History of vehicle including: Number of owners, Vehicle condition, Odometer rollbacks, Accident information, Buy back guarantees, Flood vehicle information, Market performance details with trim level are notified.
• Sharing information on latest offers and vehicles available with friends with a single click on mobile.
• Estimation and recondition value of listed vehicles are validated after complete checkup and comparison of major automotive appraisal guides hence a buyer gets absolute value to his money.

Together RedBumper becomes a perfect package where dealers including customers and buyers are benefited with phenomenal IT Solution comprising collective attributes at highest levels.